What is a REALTOR®?
A REALTOR® is a licensed real estate professional who is a member of the National Association of REALTORS®, “The Voice for Real Estate” and subscribes to its strict Code of Ethics.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of NAR.
Not all real estate agents are REALTORS®.
A licensed professional becomes a REALTOR® by joining the local and state associations of REALTORS®, which entitles automatic membership in NAR, and by subscribing to NAR’s Code of Ethics.
There are approximately 2.4 million licensed real estate professionals in the United States, but more than 1 million real estate professionals have taken the additional step to join NAR, “The Voice for Real Estate.” When choosing a real estate professional, look for the registered trademark, REALTOR®.
The term REALTOR® was coined in 1916 by a national association official, Mr. Charles N. Chadbourn, a past president of the Minneapolis Real Estate Board. Chadbourn saw the two-syllable term functioning as a collective mark to distinguish members of the national real estate association from nonmembers.
NAR registered the trademarks in 1949 and 1950. They are among the very first trademarks registered after the Lanham Act went into effect.
On March 31, 2004, the United States Trademark Trial and Appeal Board ruled unanimously in reaffirming that the National Association of REALTORS® has exclusive rights to the terms “REALTOR®” and “REALTORS®.”
The term REALTOR® designates the highest standards of professionalism and commitment to NAR’s strict Code of Ethics and Standards of Practice.
REALTORS® are strong advocates for homeowners and homeownership. NAR is the only national lobbying group that looks out for the interests of homeowners. Every year, NAR leads the way on Capitol Hill and in the corridors of Washington to keep homeownership a top national priority. NAR’s support for the mortgage interest deduction and other federal policies helps to keep housing more affordable and makes housing a great investment. Through sound housing policies, more home seekers than ever before are enabled to purchase a home of their own.
Why Use a REALTOR®
All real estate licensees are not the same. Only real estate licensees who are members of the National Association of REALTORS® are properly called REALTORS®. They proudly display the REALTOR® logo on their business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. An independent survey reports that 84% of home buyers would use the same REALTOR® again.
Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.
12 Reasons You Should Use a REALTOR®
But if you’re still not convinced of the value of a REALTOR®, here are a dozen more reasons to use one:
- Your REALTOR® can help you determine your buying power — that is, your financial reserves plus your borrowing capacity.If you give a REALTOR® some basic information about your available savings, income and current debt, he or she can refer you to lenders best qualified to help you. Most lenders — banks and mortgage companies — offer limited choices.
- Your REALTOR® has many resources to assist you in your home search. Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your agent to find all available properties.
- Your REALTOR® can assist you in the selection process by providing objective information about each property. Agents who are REALTORS® have access to a variety of informational resources. REALTORS® can provide local community information on utilities, zoning, schools, etc. There are two things you’ll want to know. First, will the property provide the environment I want for a home or investment? Second, will the property have resale value when I am ready to sell?
- Your REALTOR® can help you negotiate. There are a myriad of negotiating factors, including but not limited to price, financing, terms, date of possession and often the inclusion or exclusion of repairs and furnishings or equipment. The purchase agreement should provide a period of time for you to complete appropriate inspections and investigations of the property before you are bound to complete the purchase. Your agent can advise you as to which investigations and inspections are recommended or required.
- Your REALTOR® provides due diligence during the evaluation of the property. Depending on the area and property, this could include inspections for termites, dry rot, asbestos, faulty structure, roof condition, septic tank and well tests, just to name a few. Your REALTOR® can assist you in finding qualified responsible professionals to do most of these investigations and provide you with written reports. You will also want to see a preliminary report on the title of the property. Title indicates ownership of property and can be mired in confusing status of past owners or rights of access. The title to most properties will have some limitations; for example, easements (access rights) for utilities. Your REALTOR®, title company or attorney can help you resolve issues that might cause problems at a later date.
- Your REALTOR® can help you in understanding different financing options and in identifying qualified lenders.
- Your REALTOR® can guide you through the closing process and make sure everything flows together smoothly.
- When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
- Your REALTOR® markets your property to other real estate agents and the public. Often, your REALTOR® can recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your REALTOR® markets your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your REALTOR® acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc. The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients.
- Your REALTOR® will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The National Association of REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed with the help of your REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally pre-screen and accompany qualified prospects through your property.
- Your REALTOR® can help you objectively evaluate every buyer’s proposal without compromising your marketing position.This initial agreement is only the beginning of a process of appraisals, inspections and financing — a lot of possible pitfalls. Your REALTOR® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
- Your REALTOR® can help close the sale of your home. Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. Your REALTOR® is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).
What Does This Accomplish?
It saves you time, money and adversity… REALTORS® add value to a real estate transaction.
That’s what home buying and selling consumers said in an independent survey of the general public released by the National Association of REALTORS®.
Here’s a brief look at some of the results:
- Nearly eight out of ten consumers believe REALTORS® can show buyers a better selection of homes than they can find on their own.
- 78% of the general public believe real estate professionals offer them a broader selection of housing alternatives than they would otherwise find.
- 74% agree that using a real estate broker saves time.
- 70% agree that real estate professionals make buying or selling a home much easier.