Home sellers looking to market their homes may have different preferences for how they do so. An agent who is a REALTOR® can help you craft a marketing strategy that best suits your needs. Here are the basics: What role do MLSs play in marketing a home? Multiple Listing Services (MLSs) are online platforms that compile home listings from brokerages in a given market. MLSs can help sellers reach the largest pool of prospective buyers, as they allow other agents to see, share, and promote homes for sale. What if I want certain control over where and how my listing is shown?There are options for sellers who would like to limit the exposure of their home listing for privacy or other reasons. NAR calls these "exempt listings." How will my agent find buyers through an office exclusive listing?Sellers who choose to pursue the office exclusive route can find buyers directly through the listing firm. How will my agent find buyers through a delayed marketing listing?During the delayed marketing period, home sellers and their listing agents can still market the listing to buyers in a way that fits the sellers' needs and goals. What is the first step if I want to pursue an exempt listing option?If you determine you'd like to pursue an office exclusive or delayed marketing exempt listing, your agent will ask you to sign a disclosure in which you will acknowledge that you are waiving the benefits of the MLS and/or public marketing—either entirely or for a set period of time (through IDX and syndication).
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